The Problem with Horse Racing
Horse racing's problem is obvious.
Decades-long slump in attendance and wagering at the track.Horse racing's solution might be less obvious. Get people to stay home and bet. In a seemingly paradoxical and counterintuitive turn, online technology, which would appear to discourage going to the races, is being viewed as a potential life-saver for a sport on life support.
When the 131st Preakness Stakes is run
Saturday at Pimlico Race Course in Baltimore, advanced-deposit wagering, the broader category of which online betting forms the greatest share, is expected to make up a growing portion of the bottom line. So-called ADW handle, meaning the money wagered, comes from bettors using telephones and other interactive devices as well as computers.
Last year, ADW handle accounted for $39 million, or nearly 8 percent of the total for racing at Pimlico and Laurel Park which runs the tracks. Nationally, of the $14.6 billion wagered on horse racing in 2005, approximately 88 percent was off-track, and ADW handle was about $1.16 billion, according to data published by the Oregon Racing Commission.
Horse racing and online wagering officials say the near-term consequence of online betting is an increase in the racing industry's overall handle. But just as important, they contend, is that in the long run, people who are introduced to horse racing via the computer will be enticed to see the real thing more often.
Preakness Stakes is just around the corner. Have you chosen your bets to win the second leg of this three-race warfare? All Horse Racing is all about horse racing, check it out and bet today.


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